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​​NTT DATA's Open Innovation Pitch Day ​Melbourne

Thursday 1st February 2018. 1:00 PM – 5:00 PM AEST

Cargo Hall  39 S Wharf Promenade  South Wharf  Melbourne, VIC 3006

​The event will see local start-ups will pitch their ideas to a panel of industry leaders for a chance to enter the Grand Finale in Tokyo, where Australian start-ups will go head to head with their counterparts from regional heats taking place in Tokyo, San Francisco, Toronto, Santiago, Sao Paulo, London, Madrid, Barcelona, Lisbon, Milan, Tel Aviv, Mumbai, Singapore, Guiyang.

This year we are fortunate to have received promising entries from the Australian start-up community, spanning a variety of fields and technology domains. We look forward to sharing these exciting prospects with you, alongside industry leaders and the start-up community.

​​The Startups:

CliniCloud - Bluetooth-connected stethoscopes and thermometers

Emvisage - provides cloud-based enterprise workflow software to transform and digitise work online

Imagus - facial recognition technology and sensor networks

InfraRisk - Provides integrated solutions to Australia’s banks, for their commercial and corporate lending books.

Lithodomos VR - develops archaeological reconstructions of historical world in VR

Makers Empire - 3D modeling app for tablets

MedAdvisor - connects you to your pharmacy to provide automatic details of your medication, scripts and repeats

NextDrive Co. - Smart Home Hub

Pin payments - All-in-one programmable multi-currency payment system

The Aussie Shepherd Pty Limited (Banjo Maps) - Empowering people with visual impairment to independently navigate the world


Register your interest for Pitch Day here

NTT DATA was thrilled to host the Melbourne Pitch Day for the Open Innovation Contest 7.0 - in which ten selected start-ups took to the stage to sell their ideas to a panel of industry leaders.



In what was a highly competitive pitch day event with a rich talent pool, Start-ups had just seven minutes to convince judges and the audience of their idea. Start-ups showcased some very exciting prospects from a variety of technology and industry domains - including smart health device, Internet of Things (IoT), 3D printing and Artificial Intelligence. Cloud-based enterprise workflow software provider - Emvisage was selected to progress to the Grand Finale in Tokyo Japan.

We were fortunate to receive keynote speeches from Kathy Coultas, Director, Strategic Innovation Investment, Department of Economic Development, Jobs, Transport and Resources, Victoria State Government; as well as Mr Kazuyoshi Matsunaga, Consul-General of Japan in Melbourne, Australia.


Pitch Day Winner - Cameron Milnes, CEO of Emvisage - receiving the award

About Emvisage:

"Emvisage changes the way people see enterprise workflow software. Our platform helps large organisations like GE, AGL and Asahi Beverages to digitise and deliver work. Emvisage is tailored to the way your business works, with its beautifully intuitive interface, people grasp it quickly. And it’s fast. A customised solution up and running in less than two weeks – the results can be transformative" - Cameron Milnes, Emvisage CEO.


Meet the Startups:

Emvisage - provides cloud-based enterprise workflow software to transform and digitise work online (WINNER)

Lithodomos VR - develops archeological reconstructions of historical world in VR (JUDGE AWARD)

Imagus - advanced facial recognition technology and sensor networks (ZAMMA AWARD)

The Aussie Shepherd Pty Limited (Banjo Maps) - empowering people with visual impairment to independently navigate the world (ZAMMA AWARD)

InfraRisk - provides integrated technology solutions to banks, for their commercial and corporate lending books (ZAMMA AWARD)

CliniCloud - connected health devices and application technology including bluetooth-connected stethoscopes and thermometers

Makers Empire - engaging 3D modeling software providing an easy to use learning and development tool for students

MedAdvisor - connects you to your pharmacy to provide automatic details of your medication, scripts and repeats

NextDrive Co. - smart home devices, which provide improved monitoring, connectivity and understanding of energy consumption

Pin payments - all-in-one programmable multi-currency payment system

Looking for more on the Open Innovation Contest?

This year, NTT DATA will join an impressive line up at the Salesforce Word Tour 2018, as a gold sponsor and exhibitor.

As one of the largest cloud computing events in the southern hemisphere, the Salesforce World Tour brings together thousands of industry professionals, pioneers and CRM cloud enthusiasts for a day of innovation, inspiration, learning, and fun. 

It's an opportunity to meet and hear from Salesforce’s community of trailblazers, pioneers, and innovators, and discover how they're blazing trails across their organisations. NTT DATA is proud to exhibit and sponsor the event.

Venue: International Convention Centre (ICC), Sydney, Australia.
Date and Time: Tuesday, March 6th, 8:00 a.m - 6:00 p.m.
Maps and Directions:

Register now and learn how to transform to meet your customers' demand for effortless, connected experiences they'll love.

We look forward to seeing you there!


The Vatican Apostolic Library has commissioned a project to create an online digital archive to preserve its manuscripts for future generations. This activity will form part of an enduring cultural legacy.

NTT DATA has agreed to participate in the Vatican Apostolic Library digitisation project, recognising that it is an endeavour that can be considered a major contribution to humanity. In April 2014, NTT DATA began working on the project, with plans to digitise approximately 3,000 handwritten manuscripts over the course of the next four years.

Through the project, high-definition images can be observed using a special viewer that has been built with NTT DATA’s digital archive solution technology, AMLAD. The viewer, which has interfaces for multiple types of devices, including tablets, provides easy access to brilliant images of these irreplaceable manuscripts.

The following website provides details on the scope and content of the Vatican Apostolic Library’s Digital Archiving Project.

NTT DATA, a leading IT services provider, was recently recognised as a leader in NelsonHall’s NEAT Vendor Evaluation for SAP HANA and S/4HANA Services(PDF: 12 pages, 946KB). NTT DATA was ranked as a leader in the “overall” category, as well as the “SAP HANA Focus” category and “S/4HANA Focus” category.

“To be identified as a leader for SAP HANA and S/4HANA services is an honour, but to be ranked as one of the leaders in the industry is truly a testament to our team of experts who provide unique SAP solutions to solve our client’s specific needs,” said Kaz Nishihata, Senior Executive Vice President & Representative Director, NTT DATA Corporation. “Our capabilities, combined with NTT DATA companies, itelligence(External Link) and everis(External Link), have enabled our global client base to be leaders in the adoption and implementation of SAP HANA and S/4HANA.”

“NTT DATA has aggressively built its SAP HANA and S/4HANA capabilities, beginning with its acquisition of itelligence,” said, David McIntire, IT Services Research Director for NelsonHall. “It is now focusing its offerings to support the breadth of HANA and S/4HANA services from assessment to implementation to operations for clients from SMB to large enterprise”.

NTT DATA supports the adoption and implementation of SAP HANA and S/4HANA through consulting, implementation and modernization services. NelsonHall identified the company’s strengths, which included SAP-certified industry solutions, deep expertise in S/4HANA implementation services, a strong EMEA and SMB HANA and S/4HANA practice, as well as a strong willingness to acquire additional SAP capabilities.

NelsonHall’s comprehensive market assessment report of the SAP HANA and S/4HANA industry and trends highlights the current and future market for the services, as well as covering the leading industry service providers and the benefits and results the vendors have been able to achieve for their clients.


NTT DATA (TOKYO: 9613) is a leading IT services provider and global innovation partner headquartered in Tokyo, with business operations in over 50 countries. Its emphasis is on long-term commitments, combining global reach with local intimacy to provide premier professional services varying from consulting and systems development to outsourcing. For more information, visit

About NelsonHall

NelsonHall is the leading global analyst firm dedicated to helping organizations understand the ‘art of the possible’ in next generation IT and business services. With analysts in the U.S., U.K., and Continental Europe, NelsonHall provides buy-side organizations with detailed, critical information on markets and vendors that helps them make fast and highly informed sourcing decisions. And for vendors, NelsonHall provides deep knowledge of market dynamics and user requirements to help them hone their go-to-market strategies. NelsonHall’s research is rigorous and all-original, and widely respected for the quality, depth and insight of its analysis.

For more information, please contact:

Media Contact

Amy Baj
Weber Shandwick for NTT DATA Corporation
Tel: 954-909-7900

Analyst Contact

Sandy Steele

News Releases.

The services, prices of products and services, specifications, telephone numbers, etc. for inquiries and other information included in news releases are the data available on the day of the release. This information may be changed at any time without notice. In certain circumstances, due to various risks or unexpected occurrences, actual results may also be different from the plans or projections in news releases.

Technology Foresight

Special Contents

NTT DATA Technology Foresight provides you with the insight you need to better understand - and prepare for - these coming changes. The product of a year - long research effort, NTT DATA Technology Foresight 2017 examines four IT related societal changes and eight technology trends and how they will affect how we all live and work.

Technology has never been more crucial to providing customer value, driving competitive advantage and achieving operational and cost efficiencies. As a top 10 global IT services provider, NTT DATA is an IT innovator you can trust. Headquartered in Tokyo, Japan, our operations span across a network of 100,000 industry professionals, with a presence in over 50 countries worldwide.

With business in all states of Australia, NTT DATA provide a full suite of IT services to clients in the Public Sector, Transportation, Retail, Insurance and Financial Services industries. We work at all levels of the IT ecosystem, providing solutions for Big Data and Analytics, Application Development and Management, Enterprise Application Services, IT Outsourcing, CRM, and Quality Assurance and Testing.

As a partner to our clients, we devise strategies to remove the pain-points that inhibit growth, while developing cost-effective solutions, with the right technology mix, to meet the demands of an agile, digital economy.

A Rich History of Innovation

From our integral role in building Japan’s financial systems to helping advance safety in air transportation, NTT DATA has been a pioneer of social change for more than five decades.

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NTT DATA Australia

Level 12, 15 Castlereagh Street
Sydney, NSW 2000
Reception: +61. 2.8020.8181


Specialist Operating Companies

Business Field: End-to-end solutions across the entire SAP portfolio of applications and sixteen industry domains.

5 Florence Street
Newstead, QLD 4006
Reception: +61 7.3308.9400

Business Field: Software services provider for non-traditional insurers and third party administrators. Solutions include WHS, Worker's Compensation, Insurance Claims, and Fleet and Asset Management.

Level 12, 15 Castlereagh Street
Sydney, NSW 2000
Reception: +61. 2.8020.8100

Business Field: Smart Card Ticketing, Micropayment Systems, Big Data and Public Transportation Ticketing Infrastructure Management.

Level 14, 628 Bourke Street
Melbourne, VIC 3000
Reception: +61. 3.8656.3500


MELBOURNE, August 29th.  NTT DATA, a global IT service provider, announced its latest NTT DATA Open Innovation Contest 7.0 spanning 15 regional stops across the world. Joining forces for the second year in a row, Rainmaking Innovation, Startupbootcamp and NTT DATA will work to attract the best talent for the key Asia Pacific stops in Melbourne, Mumbai and Singapore, bringing startups the opportunity to explore expansion into the Japanese market jointly with NTT DATA. Startups seeking global expansion stand to benefit from NTT DATA’s vast global network, encompassing 210 cities in 51 countries and more than 110,000 people (as of March 31, 2017).


The business innovation contest hopes to collaborate with venture business startups from the following themes:

  • Industrial Themes: FinTech, InsuranceTech, HealthcareTech, Financial Inclusion, RegTech
  • Technological Themes: IoT, Digital marketing, Blockchain, Virtual currency, API, Personal data, AI, Drone, Digital archive, BPM, Energy, Quantum computing. *There will be additions. Please check the official website periodically.



Japan has the 10th largest population in the world, with strong IT and software industries. The country continues to develop as one of the world’s leading markets. Over recent years the Internet, Mobile and E-Commerce industries have begun to grow rapidly in Japan and have developed into strong pillars of the Japanese Economy.

To assist with relevant expansion into the Japanese markets/expand globally, NTT DATA is offering three opportunities throughout the Open Innovation Contest:

  • The opportunity to present before local and regional thought leaders
  • The opportunity (if selected) to present in the Tokyo Finale to the leaders of NTT DATA’s business sectors and their clients with travel expense covered for two people
  • Three month in-kind contribution to develop the selected startups solution In addition, Startupbootcamp is providing regional winner a FastPass to its APAC Digital Health Selection Days for a chance to enter SBC’s 2018 Accelerator Program in Chengdu.

As a result of previous contests, Money Forward, Inc., Freee, Inc. and NTT DATA developed a FinTech service for internet banking that was commercialised in February 2016. Sassor, Inc. and NTT DATA are additionally working toward an energy-management initiative that is expected to provide energy-consumption analysis as an IoT service.

Kotaro Zamma, Head of Open Innovation and Business Incubation at NTT DATA, said, “The Contest 5.0 (the previous and first global contest) was a really strong engine to meet up with unparalleled 10 startups from all over the world and with 7 startups we have started to discuss and work for concrete business development. We continue this project and expand to 15 cities to meet up more various edge-cutting technologies and business and speed up business development in hopes of surpassing 10 billion JPY (about 100 million USD) in annual business by 2020. Now let’s change the world together”.

Interested startups should apply via the link below for the opportunity to join one of the pitch days across Asia Pacific (Melbourne, Mumbai and Singapore) and potentially pitch your idea and network with NTT DATA, its large corporate clients, investors, government officials and more.

NTT DATA Open Innovation Contest 7.0

Application period

Applications are now open and close and closes 10th October 2017

Orientation Day/Startup Social Schedule and Venues

  • Mumbai - 91springboard Andheri East – 12th September 2017
  • Melbourne - York Butter Factory – 14th September 2017
  • Singapore - Lattice80 – 20th September 2017

Qualified entrants

Legally incorporated startup companies

Contest Schedule

  • Singapore Contest - 11th January 2018
  • Mumbai Contest - 16th January 2018
  • Melbourne Contest - 1st February 2018
  • Grand Finale in Tokyo – 22nd March 2018

Application documents

Must be written in Japanese or English

  • Applications may be submitted online here.


NTT DATA (TOKYO: 9613) is a leading IT services provider and global innovation partner headquartered in Tokyo, with business operations in over 50 countries. Its emphasis is on long-term commitments, combining global reach with local intimacy to provide premier professional services varying from consulting and systems development to outsourcing. For more information, visit the NTT DATA website.

About Rainmaking

Rainmaking is a global venture builder, design studio and corporate innovation consultancy. Across its 11 offices on 3 continents, Rainmaking runs innovation projects and startups in over 40 countries and facilitates more than 1,250 startup events for more than 100,000 participants every year. Drawing on this extensive network across multiple industries, Rainmaking is able to provide corporates with customised initiatives focused on collaboration with startups that enable both product development, venture building and internal cultural change.

Rainmaking is also the brand behind Startupbootcamp, the world's leading industry-specific corporate-backed accelerator program. Through its global network of corporate-backed accelerators and innovation initiatives, Rainmaking has worked with thousands of startups globally, as well as with MNCs and more than 65 Fortune 500 companies.


Press contact:

+65 8111 7628

Intra-mart is a business integration platform that connects with enterprise and web applications for the management of business decisions, workflow and data processing across the enterprise.

An earlier innovator in its field, intra-mart featured in Gartner’s “Cool Vendors in Application and Integration Platforms” as early as 2011. The system is now the leading BPM platform in the Japan and is used by over 5,000 companies and 200 partners in Japan and APAC.

A crucial advantage of the platform is its visual programming language and low-code configuration – which enables business processes and system architecture to be re-engineered and with relative ease, efficiency and cost. Intra-mart has been adapted to various industries from insurance and financial services, to manufacturing and retail.

Business context

The rapid growth of web technology has accelerated disruption, increased customer expectations and brought about a constant state of change. Rigid applications and siloed organisational data are no match for the ‘anywhere, anytime’ demands of the modern consumer.

Drivers of change:

  • Proliferation of new media, devices and applications deployed over the web
  • Multiple channels to manage and engage customers and stakeholders
  • Complex integration and data aggregation requirements of mixed application portfolios including on-premise, SaaS, SOA or legacy applications
  • Frenetic and competitive business / technology climate

Intra-mart transforms complexity into opportunity – by providing a common technology platform that complements and extends your existing business systems.

Core functions:

  • System integration
  • Business rules management
  • Workflow orchestration
  • Document management
  • Data validation and mapping
  • Master data management
  • Micro-services management

Benefits delivered:

  • Agile, low-code environment for implementing new business process
  • Automation of business decisions from multi-source data
  • Reduction time and cost of re-engineering systems and processes
  • Extensibility of core systems through integrated microservices
  • Affordable and incremental alternative for legacy system modernisation

Integration and data management

Intra-mart is capable of monitoring and transacting with multiple business systems and API environments concurrently, connecting on-premise, SaaS, SOA, enterprise and legacy systems.


  • Plug-in connectors for SAP, SalesForce, Oracle and Microsoft
  • Java application development framework
  • Web services integration (REST / SOAP)
  • Data collection, validation and mapping
  • API gateway management

Streamline workflow, data capture and business rules

From basic data entry to complex business logic, intra-mart facilitates seamless automation of routine business processes and decisions across the enterprise.

The solution’s rules engine provides constant monitoring of multi-source data feeds and enables business rules to be configured without coding and run in a low runtime production environment.

Workflow and business rules management is particularly helpful for organisations faced with high volume, repetitive and standardised processes. By systemising such processes businesses have achieved significant cost savings, faster service delivery and improved error rates.

Relevant usage cases examples include:

  • Benefits determination for public services
  • Eligibility determination for promotions for customer loyalty programs
  • Customer segmentation and tailored product offerings
  • Insurance claims streaming and policy calculation
  • Compliance management and corporate governance

Using intra-mart’s visual programming language means workflow can be orchestrated without coding – enabling business users to design and implement decision trees, sequential flows and routing decisions for forms, emails, documents and operational tasks.

NTT DATA, a global IT service provider, announced that it would launch an English version of its popular robotic process automation (RPA) solution, “WinActor,” for enterprise customers worldwide. The software solution helps companies to reduce their office workloads by automating repetitive operations performed with Windows computers. The original Japanese version has been deployed successfully by more than 100 companies since its launch in Japan in 2014. NTT DATA will market the English version of WinActor outside of Japan together with group and partner companies.

The solution, developed by NTT Advance Technology Corporation and marketed in Japan by NTT DATA, automates and streamlines PC-based office work to help companies deal with labor shortages and changing workstyles.

WinActor, the only solution of its kind developed in Japan, offers the following benefits:

  • Automation of diverse operations performed by Windows PC applications
  • Intuitive graphical user interface enables easy deployment by groups or as few as one PC.
  • High cost performance and easy set up.

So far, financial institutions in Japan, such as banks, insurance companies and card companies, have used WinActor to fully automate enterprise resource planning (ERP) workloads, including for operations in areas such as financing, purchasing, payroll and personnel assessment. Specific examples include:

  • 95% reduction of data-input workload by automatically updating ERP system with orders received/issued data taken from Microsoft Excel spreadsheets.
  • Fully automated updating of EC and SNS sites with product information taken from Microsoft Excel spreadsheets.
  • 75% reduction of workload to generate slips for orders received/placed.
  • 80% reduction of assessment workload by pulling data from PDFs with OCR and then automatically reviewing data in ERP.

Dinh Halong, COO of Blueship Vietnam, one of the WinActor marketing partners, said, “WinActor, a very powerful automation software with great potential, has three major advantages. Firstly, it offers a wide range of applications for diverse industries. Secondly, it automates intensive, repetitive manual work, which most people hate to do. And thirdly, it helps companies to reduce costs by replacing human labor.”

“Our RPA technology has the potential to have a massive impact on office workloads,” said Shinji Sumida, Head of Public Division 4 at NTT DATA. “We look forward to offering the new English version of WinActor, which we will market globally to help enterprises improve processes and efficiencies in all business operations.”


NTT DATA (TOKYO: 9613) is a leading IT services provider and global innovation partner headquartered in Tokyo, with business operations in over 50 countries. Its emphasis is on long-term commitments, combining global reach with local intimacy to provide premier professional services varying from consulting and systems development to outsourcing. For more information, visit

Australia, July 5, 2017 –NTT DATA is pleased to announce the establishment of an innovation centre in Sydney, Australia, focusing on business process management and platform as a service.

The innovation centre is a technology partnership between two of NTT DATA’s product related businesses, NTT DATA Figtree Systems and NTT DATA Intra-mart Corporation.

An earlier innovator in its field, NTT DATA Intramart’s BPM platform, “intra-mart” featured in Gartner’s “Cool Vendors in Application and Integration Platforms” as early as 2011.

Intra-mart is a technology platform that connects with multiple business applications to provide a common framework for process automation and workflow management.

The solution has been deployed across various industry domains, including insurance, public sector, financial services and retail, and has been adopted by over 5,000 companies and 200 partners in Japan and across Asia Pacific.

A central aspect of the innovation centre will be to integrate intra-mart as an extended technology framework for Figtree Systems claims, risk and fleet software.

This will provide NTT DATA Figtree Systems with enhanced workflow and integration capability to support its core client community of insurers and claims managers in Australia, New Zealand, Europe and North America.

The innovation centre will be headed up by NTT DATA Intramart’s Senior Vice President, Luis Ohri, who will lead the growth of NTT DATA Intra-mart outside the company’s primary operation in Japan.

Through platform as a service (PaaS), intra-mart’s capability helps organisations navigate the complexity of the modern business and technology landscape, providing a platform and architecture for:

  • Synchronisation of siloed business applications and data
  • Workflow orchestration from multi-source data
  • Low code environment for business rules management
  • Agile and open source framework for application development
  • Legacy system and back office transformation
  • Robotic Process Automation (RPA) and Internet of Things (IoT)


Intra-mart fast-tracks the integration process through open source technology and offers accelerator frameworks for java developers, web services and various connectors for SAP, SalesForce, Oracle and Microsoft systems.

Once integrated to core business systems, intra-mart empowers business users with a toolset for managing decisions and workflow processes in a low code environment. This allows business processes to be re-engineered with relative ease, efficiency and cost.

The Innovation Centre will seek to develop upon the existing product IP offered by both NTT DATA Figtree Systems and NTT DATA Intramart and will provide a mutually beneficial sales model and growth strategy.

“Collaboration with NTT DATA Intramart has been positive for us. Not just for transforming our own IP and business process, but also for our clients. We now have the resources to bridge the technology gap and a new platform for growth.” - says NTT DATA Figtree Systems CEO, Ricky Au

Agile Testing & Test Automation event is the key meeting place for Test Professionals and Executives from leading IT organisations. The event features an inspiring day of talks by best speakers focused on Agile Testing & Test Automation. This event brings the best in Agile Testing and Automation world with real time experience and thought leadership in the areas of Agile Testing, Automation Testing, Automation Framework, Adaptive Automation, Infrastructure Assurance in Agile, DevOps/Continuous Testing, BDD and Exploratory Testing.

The conference had speakers from Accenture, Tricentis, Commonwealth Bank, Tech Mahindra, Toyota Financial Services, Cognizant and many others. The conference was attended by large of Industry experts from ASX, OFX, Amadeus, CBA and many others.


Shobhit Garg, Testing Practice Manager from NTT Data Australia also presented on the topic of “Test Automation Tools, Concepts & Frameworks” which was followed by a small demo by “Macaseinou” team to all the participants. 

Key Highlights

  • More than 8 speakers sharing their experiences with Topics from Automation, Virtualisation, Mobile Testing, BDD, Security Testing, etc

  • More than 60+ participants

  • Opportunity to showcase NTT Data tools, frameworks to large audience

  • Opportunity to be the part of Fishbowl Panel Discussions

NTT Data Australia is a proud attendee of the largest cloud computing event of the year in the Southern Hemisphere, Salesforce World Tour 2017, as a Gold sponsor. The event brought together over 10,000 thought leaders, industry pioneers, and CRM cloud enthusiast, we believe the conference was a great way to educate the Australian public about our Brand, Capabilities and network with partners.

The events started with Salesforce Partner forum sharing their focus areas for the year and how partners can align to them to increase business. Their primary focus will be Retail, Healthcare and Public Sector in terms of verticals. It was good opportunity to connect with key people within Salesforce. The next day was filled with Key Notes and Breakout sessions our team was connecting with the customers and prospects explaining about our services and differentiators. We had captured visitors’ details and also quite a few NTT Group company colleagues visited our booth. Among the visitors we had Mark san and Akifumi san from Tokyo, Luis from Intramart, Tinus from Oakton, Chris from Viiew. Both NTT DATA Figtree Systems and NTT DATA Australia teams collaborated throughout the day at the booth.


  • Artificial Intelligence is here- On display at the event was Salesforce’s new Artificial Intelligence (AI) product, Einstein. Launched last year at the Salesforce annual Dreamforce conference in September, it was incredible to see the capabilities Einstein has for businesses. Integrated into the underlying data platform of Salesforce, Einstein provides insights, predicts outcomes, recommends the next best action and automates tasks across the full Salesforce stack (Sales, Service, and Marketing Clouds). There’s also no doubt Einstein will help to bring the Salesforce clouds closer together. Watch out SAP, Oracle and IBM.

  • Be a customer success company- Salesforce has positioned itself as a “customer success company” for the last few years but at the event the company showed that this is more than just a tagline or advertising campaign. Salesforce demonstrated that it is continuing to acquire and develop platforms that are designed to help organisations get closer to their customer. Marketing plays a key role in this by implementing personalised, data-driven customer communications. However, ultimately, it’s about delivering a consistent brand experience across marketing channels, as well as sales and customer service.

  • Technology is driving major organisational change - Many of the conversations I had over the day included how businesses are struggling with the implications of implementing marketing technology. There are some obvious challenges around introducing new skills and experience to drive the technology, but the problem is bigger than that. The main questions that was asked were: “How do you align traditional business units with competing objectives and KPIs in a customer centric organisation?”, and “Who owns the customer data?” The event highlighted the common problems businesses are having in implementing marketing technology.

  • Data is core- Data continues to be a challenge for all businesses, and is central to their ambitions of becoming customer centric. At the event, the Salesforce Marketing Cloud showed that its power is around implementing personalised communications across email, mobile, web and social. The event also highlighted that in order to execute highly targeted, and coordinated marketing across multiple channels, you need data. The more enriched it is, the better the business outcomes. Salesforce also highlighted that data is the common thread that runs through Salesforce uniting its Sales, Service and Marketing Clouds for an improved customer (and employee) experience.

  • The best time to start is now - There’s a natural temptation for organisations to hold off investing in technology until everything is sorted, particularly data. The reality is it will never be perfect, as there is more data being generated every minute you delay. And there is nothing like running activity to provide real results and learnings. You need a strategy, absolutely, but no amount of planning will replace the insights you get from execution. The longer you leave it, the further you fall behind. Implement what you can as soon as possible.










(Picture left to right : Akifumi San, Chris O’Meagher, Shobhit Garg, Mark San, Tarun Kumar, Rohit Kumar, Jamie Eames, Ricky Au, Luis Ohri, Ronaldo Dela Cruz, Lee Turner, Thomas Trika)

Our knowledge, experience, and proven results in Quality assurance spans over 45 years, transforming testing into Software Quality Engineering. NTT DATA offers end-to-end test management expertise across the testing lifecycle, from strategy to execution with deployment models backed by strong delivery methodologies. Key industries include Health Care & Pharmaceutical, Financial & Insurance, Manufacturing, Transportation, Consumer Retail, Communication & Media and Public Sector.




  • Process methodologies: V-Model, W-Model, Iterative & Agile.
  • Industry-leading tools for test management, defect management, automation, performance and data quality assurance.
  • Main technologies: SOA, SAP, ERP/CRM, BI, RIA, COTS based Systems
  • Know-how: Tight integration with internal verticals and strong partnership with major global vendors

Testing R&D and Innovation

  • Reduced total cost of testing by harnessing Open Source test tools
  • On-Demand Performance Testing (ODPT)
  • Cloud Service-based test environment
  • Mobile Test Lab
  • Partnership with NTT Innovation Institute Inc. - based in Silicon Valley- for next generation testing solutions.

Solutions and Processes

  • TERASOLUNA is a proprietary framework and development methodology that includes various tools. TERASOLUNA RACTES UT/IT is a tool that improves productivity and quality of Unit Test Case creation and the quality of Integration Test Case list creation.
  • SDEDO is a testing framework. It’s acronym comes from the 5 stages of testing: strategy, design, execute, deploy, operate, covering whole project lifecycle from the project initiation to user acceptance.
  • Test automation tools: Open2Test is an open source test automation framework developed by NTT DATA that makes possible automate test scripts across many test environments and Test Automation aPpliance (TAP) improve test automation by supporting functional testing tools such as QTP and Selenium.
  • QATalyst: recognised in the 2011 Information Week 500 top innovator, is a cloud-based software quality assurance solution that reduces performance testing time from months to weeks or days.
  • Mobile test automation using Mobile Quality 360 (MQ360) execute a single script for a test scenario on multiple devices using multiple test automation tools – without ever having to revisit or rewrite the script.

Best Practices

  • Risk-based Testing, Component-based Testing
  • Requirements & design-based traceability matrix
  • ROI-based test automation
  • Cloud enabled testing – performance testing, mobile testing
  • Decision support metrics and reporting
  • Unit and integration test automation



Through the late 90s and early 2000s public transport fares in metropolitan Melbourne were paid for using magnetic stripe tickets, with a variety of paper tickets used on regional rail, bus, and coach services. The contract for the magnetic stripe system was coming to an end, and the client sought to introduce a smart card ticketing system that would operate across much of the state and process transactions and fare payments for a patronage of more than 450 million annual customers.

The scope of the system was to integrate fare payment for much of the state’s modes of public transportation: trams, metropolitan buses, metropolitan trains, and regional commuter belt buses and trains.

By 2011, NTT DATA had completed the massive conversion to the smart card ticketing system, spanning from Melbourne to major regional centres across Victoria. The ticketing system radiates up to 300 kilometres from Melbourne, making it one of the largest mass transit smart card systems in the world by geographical area.


An objective of the project was to integrate fare collection systems to allow customers to travel seamlessly throughout the public transport network with a single card across the various modes and transport operators. This included delivering all features, functions, and advantages inherent on a fixed wire solution to also execute on the mobile network. It was imperative to implement the new solution without disrupting fare collection and customers’ travel during implementation. The new system would also provide data that could be used by the government as an input to long-term transportation planning.

The project was intended to enable a single, smart card–based, ticketing system for public transportation throughout most of the state of Victoria. As with all projects of such magnitude, there were a series of other challenges that had to be met:

Ease of use: A single smart card to access most modes of transport in the Victorian transportation network

Consistency: Aligning business rules, capping calculations, zone overlaps, passenger concessions, etc., across each mode, both mobile and fixed

Purchasing convenience: Availability of smart cards at retail outlets, rail »stations, major tram stops and bus interchanges, and via phone and the Internet, along with the ability to top up cards for regular commuters

Transaction convenience: Ability to easily check a card’s value and add funds to the card at major tram stops, rail stations, and bus interchanges, and to establish automatic top up transactions

Equipment durability: The need for longer lifetimes for electronic devices often located in unattended environments

Value protection: Easy blocking or deactivation of registered »cards if cards are lost or stolen, and decreased cash-in-hand transactions

Reduction of ticket stock handling and costs: A longer shelf life for tickets through adoption of a plastic card system

NTT DATA established a project team in Melbourne to build the smart card ticketing system, while simultaneously establishing an operating company to develop the business processes, transport operator relationships, and knowledge of local fare structures that would enable continued maintenance of the system.

The team used off-the-shelf components and an open systems architecture to build the “back office” system with the goal of increasing future flexibility by being able to integrate new components when needed. The transaction clearing house was developed on technology successfully adopted in large transportation ticketing systems in Europe, Hong Kong, Singapore, and the US.

The transition of customers, transport operators, transport supply organisations, and the transport authority itself to the client began in 2008 on buses in its regional city and progressively rolled out to a number of select regional bus networks. Rollout was completed in 2010 for regional bus networks and all modes in metropolitan Melbourne, with regional rail completing in 2013.


Today, the system operates across 13 zones of an Australian state and five transport modes, encompassing the metropolitan city’s rail, tram, and bus networks and on regional commuter rail and bus services. The network is made up of more than 480 trams, 265 train stations, 800 retail outlets and 2,400 buses.

The client carried out more 1 billion trips using the new product, more than $4 billion of funds have been processed, and over $2 billion of that is revenue collected. More than 12.8 million cards have been sold to local, interstate and international customers.

The new product enables the government to gather and analyse hundreds of types of data to improve transportation efficiency and planning. Data collected includes passenger type; fare statistics; methods of payment; location of journeys; routes and stops of each vehicle, including departure and arrival times; and number of customers dismounting vehicles at each stop. This valuable information will continue to help the government maintain and improve services to commuters throughout the state.

Customers touch on at a reader at the start of their journey and touch off at the end. The system calculates the best possible fare for the completed travel. The fare is then stored on the card and used to calculate the cost of further travel based on fare rules, such as applying a cap on a daily maximum spend within certain zone and time parameters.

The majority of cards (39%) are purchased at retail outlets, followed by regional and metropolitan train stations (34%), and vending machines at train stations and tram stops (14%). Customers can set up auto top up via an online account that links to their credit card or bank account. Auto top up automatically tops up the customer’s card with a predetermined amount set by the customer when the value on their cards drops below a certain threshold.

The delivery of this project was done by a globally distributed team and its implementation was done across the Asia-Pacific region.



Mar. 1, 2017

NTT DATA Corporation

NTT DATA Corporation (hereinafter called “NTT DATA”) has established the “AI & IoT Business Section” on March 1, 2017 as an expert organisation with know-how in analytics, AI, and edge computing technology*1 required by IoT society.

The “AI & IoT Business Section” consists of an expert team of 200 data analysts, data scientists, and consultants, as well as 1500 developers of embedded technologies. By taking full advantage of the unique know-how in server-side technology such as large-scale transaction processing, edge-side embedded software development technology for vehicle-installed devices and mobile devices, AI technology, and analytics that the NTT DATA and NTT DATA Group have cultivated over the years, we, along with our clients, will provide new value for end-users and society.

The “AI & IoT Business Section” aims to expand its sales of AI- and IoT-related business to the 50-billion-yen level by the year 2020.


With recent advancements in AI- and IoT-related technology, IoT society and next-generation automotive society are highly expected. Today, it has become possible to obtain and process real-time information in massive amounts from individual devices and sensors that are estimated to be several hundred billions, and it will be essential for each company to know how to use this information effectively to return profits as added value to end-users. Moreover, it is required to further accelerate the digital transformation of clients’ business while taking advantage of AI technology.

Overview of the new organisation

To swiftly deal with clients’ business transformation to adapt to changes over time, we established the “AI & IoT Business Section” as an expert organisation of AI and IoT technology.

The “AI & IoT Business Section” consists of an expert team of 200 analysts, data scientists, and consultants, as well as 1500 developers of embedded technologies. By taking full advantage and maximising the use of the unique achievements and know-how in AI- and IoT-related technology that NTT DATA Corporation Business Solutions Sector and NTT DATA Group have cultivated over the years, we will provide high added value not only to our clients but also to each end-user.

NTT DATA Group’s achievements and know-how of AI- and IoT-related technology

  1. “Large-scale transaction processing technology on the server side” and “data collaboration platform construction technology” that have been cultivated throughout the history of large-scale system construction
  2. “Embedded software development technology on the edge-side” that has been cultivated through the experiences of NTT DATA MSE, NTT DATA SBC, and NJK.
  3. “Advanced analytical skills and the practical skill of AI technology, such as machine learning, and deep learning” that has been cultivated by the NTT DATA Big Data Business Promotion Office and NTT DATA Mathematical Systems Inc.
  4. “Good coordination skills” to connect individual siloed*2 elements into one, as well as to connect each enterprise and industry
  5. “The latest AI- & IoT-related technology” by NTT Laboratories.

To add our achievements and know-how, we will also provide solutions and services using next-generation technology including AI & IoT.

Newly provided value

  • Providing IoT service to the manufacturing industry (from the edge-side to the server side, analytics, and network). With our achievements and know-how in software embedded development on the edge-side that we have been cultivating from experiences of vehicle-installed devices and mobile devices, NTT DATA supports clients in utilising a wide range IoT technology for realising their business strategy. We accelerate prototyping for proof-of-concept cases with IoT in the field of smart factories, SCM, and after-sales service that we have been promoting with our clients in the manufacturing industry, to develop them into concrete IoT solutions. Not only consistent system construction and operation from the edge-side to the server side, NTT DATA also supports clients in implementing IoT services such as analysis to utilise obtained information, IoT networking, and security. We aim to expand our business to utilise IoT and AI in the life sciences field at an early stage in the future.
  • Providing AI services to contribute to our clients’ business value. By taking advantage of our achievements of more than 300 cases of big data analysis, as well as our AI technology such as “corevoTM,” NTT DATA provides AI services to contribute to our clients’ business value. With high expectations of AI technology, there has been a variety of machine learning frameworks from IT vendors; however, the skill, functional coverage area, and the method differ according to each client’s needs. NTT DATA provides the best methodology, machine learning framework for data analysis and prediction, and common base platform for each industry to construct ideally combined services for each user.

Future course of action

NTT DATA aims to further expand its services- and value-creation-related AI & IoT technology, and to expand sales in the field to the 50-billion-yen level by the year 2020

To make use of our experience in having diverse contact points, NTT DATA would like to continuously support our clients by bringing them business innovation and by creating new value as a digital innovation partner.


  • *1 ”Edge computing technology” is a kind of technology to process large quantities of data at high speed by distributing the edge server that is located nearer to users than cloud.
  • *2 “Siloed” is a condition where elements are reviewed or constructed by each task or each independent division of a company, and the overall optimizations as a company is not attempted to add value for clients.
  • *Other names of products, companies, and organisations are the trademarks or registered trademarks of each company.

For more information, please contact:

Planning Section
Business Solution Sector
NTT DATA Corporation
Tel: +081 50 5546 8595

When: 28 April 2017 
Where: Sydney Convention and Exhibition Centre

NTT DATA is a proud gold sponsor of Agile Testing, Test Automation & BDD Sydney. Hosted by Testingmind, this event brings the best in Agile Testing and Automation with real time experience and thought leadership.

Key topic areas covered include:

  • Agile Testing- Are you Future Ready?

  • Behaviour Driven Development (BDD)

  • Automation in Agile Testing

  • Agile Testing Tools, Process and Techniques

  • Test Automation Frameworks – Assumptions, Concepts and Tools

  • Agile Exploratory Testing

  • Building Security into an Agile/ DevOps environment


The event features an inspiring line up of talks by field leaders in Agile Testing & Test Automation, including NTT DATA’s very own, Shobhit Garg. Shobhit is the Head of Testing Practice in the ANZ region and brings over 2 decades experience in Quality Assurance and Testing.

More information about the program and keynote speakers can be found at the Agile Testing, Test Automation & BDD Sydney Website. With just 100 seats available, be sure to register early.